Overview

Urban destinations are at the heart of global tourism, offering cultural vibrancy, infrastructure, and economic opportunity. However, managing tourism in cities requires balancing growth with livability, sustainability, and community engagement. Trends in Urban Tourism Management explores contemporary challenges and strategies in developing resilient and inclusive urban tourism models. The book discusses destination planning, event tourism, transport systems, and digital integration in city branding. It also examines issues of overtourism, governance, and heritage preservation. Drawing on global case studies, it provides insights for urban planners, policymakers, and tourism professionals striving to create sustainable and competitive urban destinations.

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9781834410548

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Author Information

Dr. Merly F Arjona is currently working at Laguna State Polytechnic University, (LSPU) Siniloan, Laguna as an Associate Professor V. She is handling minor and major subjects under the College of Arts and Sciences, Hospitality Management, Teacher Education and Graduates Studies. She finished Doctor of Philosophy Major in School Leadership and Management at Saint Dominic Savio College in 2019, Masters of Arts in Education Major in Technology and livelihood Education (TLE) at LSPUSiniloan Campus in 2008 and her Baccalaureate Degree at San Pablo Colleges with a degree of Bachelor of Science in Education Major in TLE in 1992. With her expertise and experience in the academe, she became the Dean of College of Hospitality Management and Tourism at Laguna State Polytechnic University LSPUSiniloan (Host) Campus in 20092011.

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