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9781478992868

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TREATED LIKE FAMILY is an extremely well-written and engaging memoir of Leonard Gentine, the founder of Sargento. Its captivating stories pull the reader into the history of the company's growth, successes and setbacks as it explores how family values, woven into the fabric of his business, became one of Leonard's greatest achievements. -- Dean R. Fowler, Ph.D., Family Business Consultant and Author of Love, Power and Money When you visit a supermarket and peruse the aisles, there is a story and a history behind every brand that has a place on the shelf. The story of how the Gentines ideated, persevered, stumbled occasionally and ultimately architected and created one of America's most beloved brands is impressive. While the recipe for cheese starts with a 'culture, ' it is in fact an adherence to a culture of dedication, appreciation for the contributions of others coupled with leadership and at times a little good luck that build a $1BB brand enjoyed by millions of consumers. --Mitch Hersh, National Director of Sales, Florida's Natural Growers, a Division of Citrus World, Inc. Believe it or not, a first generation American gets in an auto accident and takes a job at a funeral parlor to pay off damages to the owner's car... and then goes on to co-found a $1 billion, third-generation owned company whose success is based not just on innovation and quality but on treating employees like family. You'll love the fascinating and heartwarming story of Sargento Foods and its co-founder, Leonard Gentine. --Jeff Haden, Inc.com contributing editor and author of The Motivation Myth

When you visit a supermarket and peruse the aisles, there is a story and a history behind every brand that has a place on the shelf. The story of how the Gentine's ideated, persevered, stumbled occasionally and ultimately architected and created one of America's most beloved brands is impressive. While the recipe for cheese starts with a 'culture, ' it is in fact an adherence to a culture of dedication, appreciation for the contributions of others coupled with leadership and at times a little good luck that build a $1BB brand enjoyed by millions of consumers. --Mitch Hersh, National Director of Sales, Florida's Natural Growers, a Division of Citrus World, Inc. Believe it or not, a first generation American gets in an auto accident and takes a job at a funeral parlor to pay off damages to the owner's car... and then goes on to co-found a $1 billion, third-generation owned company whose success is based not just on innovation and quality but on treating employees like family. You'll love the fascinating and heartwarming story of Sargento Foods and its co-founder, Leonard Gentine. --Jeff Haden, Inc.com contributing editor and author of The Motivation Myth

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Tom Faley, as a twenty-nine-year employee of Sargento, had the opportunity to share numerous, private conversations with the founder, Leonard Gentine, before his passing. As a long-term veteran of Sargento, Tom speaks on a large portion of the corporate history from first-hand experience. Holding an MBA in Marketing, Tom played active roles in shaping Sargento, including starting and developing many departments within the company: marketing, consumer research, consumer promotions and new product development. In addition, he holds a patent in his name for Sargento. For over eight years, he has written a blog as well as weekly essays underscoring the company's culture.

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