Overview

Full Product Details

Author:   Michael E. Zega ,  John E. Gruber
Publisher:   Indiana University Press
Imprint:   Indiana University Press
Dimensions:   Width: 22.90cm , Height: 2.10cm , Length: 30.50cm
Weight:   1.375kg
ISBN:  

9780253341525

ISBN 10:   0253341523
Pages:   156
Publication Date:   16 October 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Contents Preface Acknowledgments Introduction Chapter 1: Before 1900 Early Poster Antecedents The Rise of Competition The Lure of Place Reason Why Advertising The Lithographed Display Poster Oscar Binner's Gigantic Images Chapter 2: 1900-1909 Advertising Revolution Urban Display Windows Design in the New Century Car Cards Chapter 3: The Teens Emerging Corporate Imagery The Power of Symbol: Louis Treviso's Santa Fe Posters Chapter 4: The 1920s Sell Them Scenery, Not Plush Chairs. Santa Fe and Sam Hyde Harris Southern Pacific and Maurice Logan Back East: The New Haven Begins New York Central's Art Posters Hernando G. Villa and the Santa Fe Chief The Canadian Pacific and Others Chapter 5: The 1930s Depression-Era Innovation Leslie Ragan Snow Trains The Streamliner Image The Southern Pacific Studio Sascha Maurer: The Appeal of the Machine Ragan's Streamliners Postscript Bibliography Photo Credits Index

Reviews

Author Information

Michael E. Zega has researched and written about railroad advertising and promotion for the past decade and contributes to many magazines, including Vintage Rails, Classic Trains, and Journal of the Southwest. He lives in New York City. John E. Gruber of Madison, Wisconsin, is president of the Center for Railroad Photography and Art and editor of its magazine, Railroad Heritage. He is contributing editor to Classic Trains, preservation columnist for Trains, and co-author of Caboose (2001).

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions