Overview

Transportation Transformation is an indispensable GPS for every automaker, transportation startup, investor, policymaker, or regulator who is planning the future of urban and suburban transit, and anyone else with a need to understand the changing ways in which consumers and goods will get around. When an industry this large changes this rapidly, strategy becomes complex and challenging. Transportation Transformation provides the crucial vision necessary to navigate those changes with confidence. Comprehensive, global, and meticulously researched, Transportation Transformation presents a vision of next-generation urban mobility arising from the interplay among three major groups: the automakers, the mobility services companies, and the cities. Transportation's future is subject to consumer shifts, driven by disruptive technology and business model innovations including autonomous or automated, connected, and electrified vehicles; on-demand mobility services, such as ride-hailing and micromobility; and rapidly multiplying new ways to deliver consumer transportation and goods. The book describes the transformations that automakers, mobility services companies, and cities must undertake, the new value chains that will form as a result of these transformations, and the business models that will enable the transformed organizations to monetize or otherwise benefit from next-generation mobility. Transportation Transformation details the central role of data, AI and other data-driven technologies in next-generation mobility and explains the key risks we must address in the process of transforming transportation. Even as traditional models of vehicle acquisition and ownership weaken, new business models are emerging, including subscription-, merchandising-, and advertising-based revenue streams. Such innovations will remake the staid and traditional value chains that dominate today's transportation markets and create new ones. Transportation Transformation discusses these new models under a variety of implementation scenarios involving automakers, Tier 1 suppliers, mobility services companies, and Internet technology providers. It analyzes the resulting new revenue streams and the value chains that will remake the economics of the automobile industry as well as the broader transportation and goods delivery industries. And it discusses in revealing detail the opportunities and risks ushered in by these shifts and disruptions.

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Reviews

Megatrends, new technologies, and mobility services are impacting the automotive industry in a fundamental way. The industry is moving into a future that requires re-thinking of existing practices and traditional models, as well as collaboration with different constituencies. Transportation Transformation describes that future and elegantly explains what players, both old and new, can do to profit from it. This book becomes the GPS helping organizations determine how to achieve their desired place in new mobility. Dr. Kal Mos, Global Vice President, Renault-Nissan-Mitsubishi Alliance Dr. Simoudis' Transportation Transformation offers an insightful outlook into the mobility revolution that is on the horizon paying particular attention to the challenges, opportunities and potential outcomes across the spectrum of stakeholders! John Absmeier, CTO, Lear Corporation Next-generation mobility will depend on the decisions of a dizzying array of players: automakers, mobility services companies, software and data companies, regulators, and consumers, just to name a few. The rigorous analysis presented in Transportation Transformation explains these decisions and provides detailed insights into the actions that will shape the future of the transportation economy. Edzard Overbeek, CEO, HERE Technologies Transportation Transformation provides a comprehensive view of how the mobility industry and its value chain may be affected by the upcoming disruption using relevant data as well as vivid use cases. It also provides a useful framework for Automakers, Transportation companies, and Cities to think about where they should position themselves in this new ecosystem. Alexandre Marian, Managing Director, AlixPartners After one hundred years of roads, regulations and revenue streams built around mass-produced, privately owned automobiles, human mobility is on the cusp of profound change. In Transportation Transformation Dr. Simoudis takes a comprehensive, dispassionate look at the forces that are shaping a trillion-dollar industry today and offers a glimpse at what the future of mobility may look like. Stephen Zoepf, Chief of Policy Development, Ellis & Associates In Transportation Transformation Dr. Simoudis provides a sober view of the rapidly changing mobility landscape, carefully avoiding falling into the usual pitfalls. Well-researched, with deep insights, including a large number of intuitive figures and exhibits, this book reflects the expertise and maturity of the author in the field. Accessible to newcomers in the field, yet insightful even for domain experts! Dr. Constantinos Antoniou, Professor Technical University of Munich, Chair of Transportation Systems Engineering Transportation Transformation is an important and timely book. It presents the transformation that the transportation sector is currently undergoing as a result of the emergence of mobility as a service. Dr. Simoudis specifically focuses on this potentially disruptive technology from a very important perspective namely, value chains that can be created by them. This excellent book will help readers from different backgrounds better understand the highly uncertain future of the transportation industry that is vital not only to our economy but also to every aspect of our everyday lives. Dr. Kaan Ozbay, Professor and Director C2SMART Center, Department of Civil and Urban Engineering, New York University

Author Information

Evangelos Simoudis is a recognized expert on next-generation mobility, artificial intelligence and big data, and corporate innovation. He has been working in Silicon Valley for 30 years as a venture investor, senior advisor to governments and global corporations, entrepreneur, corporate executive, and technologist. He is co-founder and managing director of Synapse Partners, a firm that advises global corporations on artificial intelligence, big data, and next-generation mobility, and invests in early-stage startups developing enterprise software AI applications. Evangelos is the author of the book The Big Data Opportunity in Our Driverless Future, a groundbreaking book that presented the importance of data and AI in transportation systems comprising autonomous vehicles and on-demand mobility services. Evangelos' investing career started in 2000 as a partner at Apax Partners, continued as a senior managing director at Trident Capital, and more recently at Synapse Partners. He has served on numerous private company boards and today chairs the board of Amobee/Singtel. Prior to his investing and advisory career, Evangelos was the CEO of two Silicon Valley startups and held executive roles with IBM and Digital Equipment Corporation. Evangelos is a member of Caltech's advisory board, the advisory board of Brandeis International School of Business, the advisory board of the U.S. Department of Transportation's Connected Cities for Smart Mobility Center, and the advisory board of Securing America's Future Energy. He has served on several commissions and task forces focusing on artificial intelligence, autonomous mobility, and corporate innovation. He earned a PhD in computer science (machine learning) from Brandeis University and a BS in electrical engineering from Caltech.

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