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9781850435488

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Mediaweek - review by Nick Mawditt (Head of Research - CNBC Europe): it will be worth your while to appreciate the history and current politics of this hugely relevant and expanding economy. comprehensive perspective of the globalisation of TV compelling for its revealing insight into the challenges of culture, politics, ideology and economics in establishing a successful TV service in any jurisdiction. The principal lesson to emerge is that you won't survive without a distribution network, an understanding of local culture or by imitating existing product. The book is essential for those engaging with the complexities of pan regional or global TV.

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Jean K. Chalaby is Senior Lecturer in Sociology at City University, London. He also teaches at the University of Geneva. He is the author of The Invention of Journalism and The de Gaulle Presidency and the Media. He has published extensively on a wide range of media-related topics.

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