Overview

Today transnational TV networks count among television's most prestigious brands and rank among Europe s leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based on extensive research into the international television industry and makes full use of its author s remarkable access to leading industry figures, from BBC Worldwide and Discovery to Turner and Disney ._x000D_ _x000D_ The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean K. Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a variety of factors produced a transnational shift in European broadcasting. International broadcasters learned to deal with a multi-cultural audience and have formed network-centric TV operations capable of combining global efficiency and local flexibility. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect - and help sustain - a global economic order in which the connection between national territory and patterns of production, distribution and consumption have broken down.

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9781282619388

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