Overview

Transnational Korean Television: Cultural Storytelling and Digital Audience provides previously absent analyses of Korean TV dramas' transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV's transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints often lack in-depth analysis and overlook the recently extended flow of Korean television beyond Asia. This book illustrates the ecology of Korean television along with the Korean Wave for the past two decades in order to showcase Korean TV dramas' international mobility and its constant expansion with the different Western television and their audiences. Korean TV dramas' mobility in crossing borders has been seen in both transnational and transcultural flows, and the book opens up the potential to observe the constant flow of Korean television content in new places, peoples, manners, and platforms around the world. Scholars of media studies, communication, cultural studies, and Asian studies will find this book especially useful.

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9781498565172

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Reviews

Much has been written and published about the presence of the Korean Wave in recent years. However, this seems to be the first book that provides outstanding explanations in the entangled national, regional, and global contexts enabling the worldwide move of South Korean television in tandem with the Korean television industry and programs, global media transformation, digital impacts to Korean TV production and distribution, and burgeoning transnational Korean TV viewers. Rich economic, cultural, and policy data; popular TV cases; fan culture; and organic structures of each chapter are delightful to read--I highly recommend.--Esther Lee, California State University, San Bernardino

Author Information

Hyejung Ju is associate professor of mass communication at Claflin University.

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