Transmitting the Spirit: Religious Conversion, Media, and Urban Violence in Brazil

Author:   Martijn Oosterbaan
Publisher:   Pennsylvania State University Press
ISBN:  

9780271078441


Pages:   264
Publication Date:   07 June 2019
Format:   Paperback
Availability:   In Print   Availability explained
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Transmitting the Spirit: Religious Conversion, Media, and Urban Violence in Brazil


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Overview

Pentecostalism is one of the most rapidly expanding religious-cultural forms in the world. Its rise in popularity is often attributed to its successfully incorporating native cosmologies in new religious frameworks. This volume probes for more complex explanations to this phenomenon in the favelas of Brazil, once one of the most Catholic nations in the world. Based on a decade of ethnographic fieldwork in Rio de Janeiro and drawing from religious studies, anthropology of religion, and media theory, Transmitting the Spirit argues that the Pentecostal movement's growth is due directly to its ability to connect politics, entertainment, and religion. Examining religious and secular media-music and magazines, political ads and telenovelas-Martijn Oosterbaan shows how Pentecostal leaders progressively appropriate and recategorize cultural forms according to the religion's cosmologies. His analysis of the interrelationship among evangelicos distributing doctrine, devotees' reception and interpretation of nonreligious messaging, perceptions of the self and others by favela dwellers, and the slums of urban Brazil as an entity reveals Pentecostalism's remarkable capacity to engage with the media influences that shape daily life in economically vulnerable urban areas. An eye-opening look at Pentecostalism, media, society, and culture in the turbulent favelas of Brazil, this book sheds new light on both the evolving role of religion in Latin America and the proliferation of religious ideas and practices in the postmodern world.

Full Product Details

Author:   Martijn Oosterbaan
Publisher:   Pennsylvania State University Press
Imprint:   Pennsylvania State University Press
Dimensions:   Width: 15.20cm , Height: 22.90cm , Length: 22.90cm
Weight:   0.458kg
ISBN:  

9780271078441


ISBN 10:   0271078448
Pages:   264
Publication Date:   07 June 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

Martijn Oosterbaan brilliantly plunges us into the vivid and dynamic worlds of contemporary Pentecostalism and Brazilian favelas. Based on many years of close observation, his analysis shows not only why Pentecostalism is popular in Brazilian city life, but also how it has become a deeply embedded aspect of national popular culture. -Simon Coleman, coeditor of The Anthropology of Global Pentecostalism and Evangelicalism Martijn Oosterbaan not only provides an ethnography of Brazilian Pentecostalism but also shows how this premodern faith enables survival amid the violence of the favelas that are the underside of Rio's modernity. Transmitting the Spirit also depicts how an otherworldly Pentecostal piety traverses the sonic and electronic currents of the present late modern age. Spiritual power in the South American Pentecostal hemisphere resounds in this excellent book. -Amos Yong, coeditor of The Spirit of Praise: Music and Worship in Global Pentecostal-Charismatic Christianity A detailed, sympathetic analysis of favela religion in relation to secular media. . . . Highly recommended. -S. D. Glazier, Choice


Martijn Oosterbaan brilliantly plunges us into the vivid and dynamic worlds of contemporary Pentecostalism and Brazilian favelas. Based on many years of close observation, his analysis shows not only why Pentecostalism is popular in Brazilian city life, but also how it has become a deeply embedded aspect of national popular culture. --Simon Coleman, coeditor of The Anthropology of Global Pentecostalism and Evangelicalism A detailed, sympathetic analysis of favela religion in relation to secular media. . . . Highly recommended. --S. D. Glazier, Choice Martijn Oosterbaan not only provides an ethnography of Brazilian Pentecostalism but also shows how this premodern faith enables survival amid the violence of the favelas that are the underside of Rio's modernity. Transmitting the Spirit also depicts how an otherworldly Pentecostal piety traverses the sonic and electronic currents of the present late modern age. Spiritual power in the South American Pentecostal hemisphere resounds in this excellent book. --Amos Yong, coeditor of The Spirit of Praise: Music and Worship in Global Pentecostal-Charismatic Christianity


Author Information

Martijn Oosterbaan is Associate Professor of Cultural Anthropology at Utrecht University.

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