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OverviewThe explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians. Full Product DetailsAuthor: Elena Alcalde Peñalver , Alexandra Santamaría UrbietaPublisher: IGI Global Imprint: Business Science Reference ISBN: 9781799801429ISBN 10: 179980142 Pages: 186 Publication Date: 30 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationElena Alcalde Peñalver is an Assistant Professor at the University of Alcalá and holds a PhD on Financial Translation from the University of Granada (Spain). She also works as a freelance translator and interpreter and has teaching and research experience at national and international level in the fields of legal and financial translation. Alexandra Santamaría Urbieta holds a PhD on Tourist Translation from the University of Las Palmas de Gran Canaria and currently works as a teacher and researcher at the University of Alcalá (Spain). She has a degree in Translation and Interpreting by the University of the Basque Country and her facet as a translator has led her to teach specialized translations subjects in several national and international universities. Likewise, she has made public the results of the investigations carried out in the field of translation in several congresses. Tab Content 6Author Website:Countries AvailableAll regions |
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