Translating the Visual: A Multimodal Perspective

Author:   Rachel Weissbrod ,  Ayelet Kohn
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138046054


Pages:   232
Publication Date:   29 April 2019
Format:   Hardback
Availability:   In Print   Availability explained
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Translating the Visual: A Multimodal Perspective


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Overview

This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the artists - writers, illustrators and animators - will shed more light on the observations. This volume’s unique focus on the visual mode and the impact of its replacement on the multimodal whole is a topic that has not attracted as much attention as the translation of the verbal component, and will appeal to students and researchers of translation and adaptation, popular culture, media and communication, and children’s literature alike.

Full Product Details

Author:   Rachel Weissbrod ,  Ayelet Kohn
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138046054


ISBN 10:   1138046051
Pages:   232
Publication Date:   29 April 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Introduction Part I Chapter 1: Re-Illustration of Multimodal Texts as Translation: Uri Cadduri and Mr. Fibber the Storyteller Chapter 2: The Effect of Re-Illustrations on the Treatment and Presentation of the Genre: Anonymous Bluffer the Great Chapter 3: From Translation and Adaptation to Sequels: ""Farewell, Red Balloon"" Part II Chapter 4: Coping with Trauma as an Act of Translation: Waltz with Bashir Chapter 5: Remediation and Hypermediacy: Ezekiel’s World Chapter 6: Collaborative Self-Translation: Pizzeria Kamikaze Part III Chapter 7: Text, Music and Illustrations as Reciprocal Translation: The Sixteenth Sheep Chapter 8: Drag Performance and Cultural Translation: The Case of Arisa Concluding Remarks"

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Author Information

Rachel Weissbrod is an Associate Professor and Chair of the Department of Translation and Interpreting Studies at Bar-Ilan University, Israel. Her areas of research include theory of translation, literary translation into Hebrew, film and TV translation and the interrelation between translation and other forms of transfer. Ayelet Kohn is a Senior Lecturer at The David Yellin College of Education, Jerusalem. Her research interests are the mutual relations between images and written texts in their sociological context. Her work looks into political graffiti, tourism posters, iconic photography, visual propaganda in social media, talkbacks and short documentary reportages.

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