Full Product Details
Author: Ira Torresi
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 2nd edition
Weight: 0.410kg
ISBN: 9781138566057
ISBN 10: 1138566055
Pages: 212
Publication Date: 30 December 2020
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
""Undoubtedly an indispensable companion book for anyone wishing to approach the issue of promotional translation. It goes beyond the first edition, updating content with topics such as translanguaging in social networks and social media. Both the theoretical frameworks and practical tools are combined to offer a comprehensive overview of promotional translation, illustrated with varied and thought-provoking examples. A solid foundation to understand this activity in an innovative way; not to be missed."" Cristina Valdés, University of Oviedo, Spain ""Ira Torresi perfectly combines scholarly rigor and an excellent didactic orientation, with numerous examples of intercultural communication, which will continue to make this book highly attractive to students and teachers alike. Since the appearance of the first edition, it has been the main coursebook for teaching the translation of promotional and advertising texts. This new edition increases still further the value of this volume as an excellent introduction to the different areas and themes of the field."" Mathieu Guidere, University of Paris, France
Undoubtedly an indispensable companion book for anyone wishing to approach the issue of promotional translation. It goes beyond the first edition, updating content with topics such as translanguaging in social networks and social media. Both the theoretical frameworks and practical tools are combined to offer a comprehensive overview of promotional translation, illustrated with varied and thought-provoking examples. A solid foundation to understand this activity in an innovative way; not to be missed. Cristina Valdes, University of Oviedo, Spain Ira Torresi perfectly combines scholarly rigor and an excellent didactic orientation, with numerous examples of intercultural communication, which will continue to make this book highly attractive to students and teachers alike. Since the appearance of the first edition, it has been the main coursebook for teaching the translation of promotional and advertising texts. This new edition increases still further the value of this volume as an excellent introduction to the different areas and themes of the field. Mathieu Guidere, University of Paris, France
Author Information
Ira Torresi has taught Translation from English into Italian for several years at the University of Macerata and in the Department of Interpreting and Translation (DIT) at the University of Bologna, Forlì, Italy. She currently teaches Interpreting between English and Italian at the DIT. Her research publications include studies on intercultural issues in the translation of advertising material. She also works as a freelance interpreter and translator, and has considerable experience in the promotional and advertising sector.
