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OverviewDue to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing. Full Product DetailsAuthor: Rehana Mubarak-AbererPublisher: Peter Lang AG Imprint: Peter Lang AG Edition: New edition Volume: 3 Weight: 0.290kg ISBN: 9783631725320ISBN 10: 3631725329 Pages: 146 Publication Date: 30 June 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPerception and realization of politeness in speech acts by users of English with different lingua-cultural biographies – Translation of politeness across different lingua-cultural contexts in ELF communication – Long-term politeness research methodology incorporating aspects of data mining.ReviewsAuthor InformationRehana Mubarak-Aberer studied International Technical Communication – Languages & Technology at the University of Hildesheim (Germany) and received her PhD in Transcultural Communication at the Centre of Translation Studies at the University of Vienna (Austria). Tab Content 6Author Website:Countries AvailableAll regions |