Transforming Type: New Directions in Kinetic Typography
Author:   Barbara Brownie (Royal College of Art, London, UK)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9780857856333


Pages:   128
Publication Date:   18 December 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $61.99 Quantity:  
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Transforming Type: New Directions in Kinetic Typography


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Full Product Details

Author:   Barbara Brownie (Royal College of Art, London, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Academic
Dimensions:   Width: 18.90cm , Height: 0.80cm , Length: 24.60cm
Weight:   0.259kg
ISBN:  

9780857856333


ISBN 10:   0857856332
Pages:   128
Publication Date:   18 December 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part 1: Mapping the Field: Categories of Kineticism Chapter 1: What is Kineticism?Chapter 2: Global v. Local Perception, and the problem with Global BiasChapter 3: Local Kineticism and Fluctuating Identity Part 2: Issues in Transforming Typography Chapter 4: Illusory Space: The Page and Screen as a Virtual EnvironmentChapter 5: Legibility and Asemisis in Fluid Typography Part 3: Case Studies Chapter 6: Fluid Branding: Channel 4 and its imitators Chapter 7: Telling Titles: The credit sequences of Kyle Cooper and his peersChapter 8: Visual Poetry Conclusion Bibliography Appendix

Reviews

This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors. -- Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum, USA


Author Information

Barbara Brownie is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, Type Image (2011) and Type Object (2013). She has published articles in The Journal of Media Practice and Fusion and contributed to Writing Design, edited by Grace Lees-Maffei (Bloomsbury, 2011).

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