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9781137408198

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WINNER of the 2012 Robert B. Textor and Family Prize for Excellence in Anticipatory Anthropology from the American Anthropological Association An approach, tools, and stories that helped us build a strong, productive culture. - Randy Thayer, former Lansing Regional Plant Manager, Lansing Delta Township and Lansing Grand River, USA Perceptive, instructive, and critically important! The authors' incisive analysis, combined with real-world illustrations and an engaging writing style, make this book stand out from all others. - S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Robinson College of Business, Georgia State University, USA; Director of the Institute of International Business This aptly titled book combines technical expertise and experience of a high order with work with a variety of people in the manufacturing trenches at GM. The authors have developed real and realistic methods to induce constructive culture change. Useful to anyone trying to change the culture of an organization. - Bob Frosch, former Vice President, GM; former Administrator, NASA

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Author Elizabeth K. Briody: Elizabeth K. Briody, Ph.D., is Founder and Principal of Cultural Keys LLC and formerly Technical Fellow, General Motors R&D. Author Robert T. Trotter, II: Robert T. Trotter, II, is Regents Professor and Chair, Department of Anthropology, Northern Arizona University, USA. Author Tracy L. Meerwarth: Tracy L. Meerwarth is a Corporate Officer at Consolidated Bearings Company, Ltd., New Jersey, USA.

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