Overview

Help transform your business and innovate like the world's top tech companies! Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals: ● First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way. ● Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model. ● Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform. Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe.

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