Overview

"Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after reading INSPIRED and EMPOWERED has been: ""Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"" TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.  TRANSFORMED has three big goals: First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way. Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model. Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform. TRANSFORMED is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams. Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model."

Full Product Details

Author:   Marty Cagan (Silicon Valley Product Group (SVPG))
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.00cm , Height: 3.30cm , Length: 23.10cm
Weight:   0.590kg
ISBN:  

9781119697336

ISBN 10:   1119697336
Pages:   368
Publication Date:   26 February 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Part I: Introduction Chapter 1: Who Is This Book For? Chapter 2: What Is a Product Operating Model? Chapter 3: Why Transform? Chapter 4: A Typical Transformation Chapter 5: The Role of the CEO Chapter 6: A Guide to TRANSFORMED Part II: TRANSFORMATION DEFINED Chapter 7: Changing How You Build Chapter 8: Changing How You Solve Problems Chapter 9: Changing How You Decide Which Problems to Solve Part III: PRODUCT MODEL COMPETENCIES Chapter 10: Product Managers Chapter 11: Product Designers Chapter 12: Tech Leads Chapter 13: Product Leaders Chapter 14: INNOVATION STORY: Almosafer Part IV: PRODUCT MODEL CONCEPTS Chapter 15: Product Teams Principle: Empowered with Problems to Solve Principle: Outcomes over Output Principle: Sense of Ownership Principle: Direct Access Chapter 16: Product Strategy Principle: Focus Principle: Powered by Insights Principle: Transparency Principle: Placing Bets Chapter 17: Product Discovery Principle: Minimize Waste Principle: Assess Product Risks Principle: Embrace Rapid Experimentation Principle: Test Ideas Responsibly Chapter 18: Product Delivery Principle: Small, Frequent, Uncoupled Releases Principle: Instrumentation Principle: Monitoring Principle: Deployment Infrastructure Chapter 19: Product Culture Principle: Principles over Process Principle: Trust over Control Principle: Innovation over Predictability Principle: Learning over Failure Chapter 20: INNOVATION STORY: Carmax Part V: Transformation Story: Trainline Part VI: The Product Model In Action Chapter 21: Partnering with Customers Chapter 22: Partnering with Sales Chapter 23: Partnering with Product Marketing Chapter 24: Partnering with Finance Chapter 25: Partnering with Stakeholders Chapter 26: Partnering with Executives Chapter 27: INNOVATION STORY: Gympass Part VII: Transformation Story: Datasite Part VIII: Transformation Techniques Chapter 28: Transformation Outcome Chapter 29: Transformation Assessment Chapter 30: Transformation Tactics—Competencies Chapter 31: Transformation Tactics—Concepts Chapter 32: Transformation Tactics—Adoption Chapter 33: Transformation Evangelism Chapter 34: Transformation Help Product Coach: Gabrielle Bufrem Product Coach: Hope Gurion Product Coach: Margaret Hollendoner Product Coach: Stacey Langer Product Coach: Dr. Marily Nika Product Coach: Phyl Terry Product Coach: Petra Wille Chapter 35: INNOVATION STORY: Datasite Part IX: Transformation Story: Adobe Part X: Overcoming Objections Chapter 36: Objections from Customers Chapter 37: Objections from Sales Chapter 38: Objections from CEO and Board Chapter 39: Objections from Line of Business Chapter 40: Objections from Customer Success Chapter 41: Objections from Marketing Chapter 42: Objections from Finance Chapter 43: Objections from HR/People Ops Chapter 44: Objections from CIO Chapter 45: Objections from PMO Chapter 46: Objections from Inside Product Chapter 47: INNOVATION STORY: Kaiser Permanente Part XI: Conclusion Chapter 48: Keys to Successful Transformation Chapter 49: INNOVATION STORY: Trainline Learning More Acknowledgments About the Authors

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Author Information

This book has been written by the five SVPG product partners. Our belief is that to lead an effective transformation to the product model, it is critical to have personally been there and done that, and to truly know what good looks like. That is why each of our partners has built products for decades, first as a product creator, and then as a product leader, at several of the most successful tech-powered product companies in the world. You can learn more about the individual partners at www.svpg.com/team.

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