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Muhammad Farooq , a distinguished scholar in Management Sciences, boasts an extensive academic and professional background. He currently serves as the Head of the Department of Business and Public Administration at Emerson University, Multan. With a postdoctoral fellowship from Multimedia University, Malaysia, and a PhD from Limkokwing University of Creative Technology, Dr. Farooq has built a strong foundation in research, teaching, and consultancy over the past 13 years. His academic journey began with a BBA (Hons) from BZU Multan and an MS in Management Sciences from COMSATS University, Islamabad, where he specialized in customer-based brand equity in the telecom sector. His PhD dissertation focused on customer experience management in Pakistan’s telecom industry, highlighting his expertise in business strategy and customer relations. In his role at Emerson University, Dr. Farooq has played a pivotal role in the development of the Business and Public Administration department. He pioneered the initiation of BBA, BPA, MBA, and EMBA programs, significantly increasing the department’s student intake. Under his leadership, the admissions doubled for Fall 2024 compared to the previous year, reflecting his impact on the institution. He has also been an active member of the Board of Studies and a key player in academic governance, contributing to curriculum development and other administrative roles. Dr. Farooq's teaching career extends beyond Emerson University. He has also served as an Assistant Professor at TIMES Institute, where he taught advanced courses such as Research Methodology, Strategic Management, and Organizational Behavior at the BBA, MBA, and PhD levels. He supervised numerous PhD and MS research students, contributing significantly to the academic field with more than 35 research papers published in high-impact journals. His research primarily focuses on transformative marketing, customer experience management, and the integration of AI into business management. In addition to his academic contributions, Dr. Farooq has substantial experience in the corporate sector. He worked with leading telecom companies such as Zong, Telenor, and Ufone, holding key roles in customer lifecycle management, business strategy, and customer experience. At Zong, he led initiatives that significantly improved brand health and customer satisfaction, achieving substantial revenue increases and cost savings. His expertise in customer retention, churn management, and digital interaction strategies has been instrumental in optimizing business performance. Furthermore, Dr. Farooq provided consultancy to global organizations like Sudan Telecom and Saudi Telecom through his work with Reign Consultancy Malaysia, where he was a lead innovation and IT trainer. Dr. Farooq is also an accomplished author, having published eight books on topics ranging from customer experience management to business plan development. He actively contributes to the academic community as a reviewer for prestigious journals such as Sage Open and the International Islamic Marketing Journal. His commitment to research is evident in his numerous conference presentations, including those at the American Marketing Association and Public Policy Conference. With a strong presence in both academia and industry, Dr. Muhammad Farooq continues to influence the fields of management sciences and business strategy through his research, teaching, and consultancy efforts. Muhammad Ramzan is a distinguished figure in the realm of academia, holding the prestigious position of Vice Chancellor and serving as a Professor of Management Information Systems at Emerson University in Multan, Pakistan. With a profound educational background, he earned his Ph.D. in the Application of Information Technology from the esteemed Faculty of Computer Science & Information Technology at the University of Malaya, Malaysia, renowned for its QS World Ranking of #65. Dr. Ramzan's expertise extends beyond teaching and research; he actively participates in various administrative roles, exemplifying his commitment to the advancement of higher education. Throughout his illustrious career spanning over three decades, Dr. Ramzan has demonstrated remarkable leadership in both public and private sectors. His portfolio includes significant contributions such as establishing and leading new institutions and departments. Noteworthy appointments include Vice Chancellor at Lahore Leads University, Director General at Punjab Higher Education Commission, and Director/HoD at several reputable institutions including the Information Technology University and Lahore University of Management Sciences. Dr. Ramzan's impact goes beyond administrative roles; he has spearheaded initiatives aimed at enhancing the quality of education and fostering innovation. His accomplishments range from implementing innovative teaching methodologies like the Flipped Classroom Model to establishing vital university structures such as the Office of Research, Innovation, and Commercialization (ORIC). Moreover, he has been instrumental in initiating outcome- based education and introducing contemporary programs like Artificial Intelligence and Cybersecurity. As a consultant to various academic and governmental bodies, Dr. Ramzan's expertise is sought after in areas such as curriculum development, institutional accreditation, and strategic planning. His extensive involvement in committees and task forces reflects his dedication to shaping policies that drive academic excellence. Dr. Ramzan's scholarly contributions are equally impressive, with a prolific publication record comprising 82 research papers in esteemed journals, co- authorship of five books, and numerous conference presentations. His accolades, including prestigious awards such as the Fakhar- e- Pakistan Award for Leadership in Higher Education and the SATKAL Lifetime Achievement Award, underscore his profound impact on the academic landscape. Beyond his professional endeavors, Dr. Ramzan has cultivated international experiences through academic visits and collaborations, enriching his global perspective. With a comprehensive skill set encompassing strategic planning, organizational leadership, and academic governance, Dr. Ramzan continues to shape the future of higher education in Pakistan and beyond. Yuen Yee Yen is an active researcher in the areas of knowledge management, change management, design thinking and information system acceptance. His research mainly focuses on studying knowledge transfer and information system acceptance between developed and developing countries. He have formed research collaboration teams with several international research partners from renowned universities to examine the influence of cultural factors on the digital divide in developed and developing countries. Yuen Yee Yen is also very active in forming inter-faculty research collaboration teams to jointly conduct research and publish papers with colleagues from Faculty of Business, Faculty of Information Science and Technology, Graduate School of Management, Faculty of Management and Learning Institute of Empowerment (LiFE) in the areas of knowledge management and information system. .

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