Overview

The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

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9781668481264

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Rotimi Taiwo (Ph.D.) is a Professor of English and New Media Studies at Obafemi Awolowo University, Ile-Ife, Nigeria. He was a post-doctoral fellow at University of Freiburg, Germany (September, 2008 - August, 2009). His research focus has been on the application of (critical) discourse analytic and text-linguistic theories to a wide range of discourse, such as those of the media, religion, politics, and popular culture and of recent, the Internet and telecommunications. He has authored and edited a number of books. Among them are Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction Volumes I & II (IGI Global, New York, 2010), Language and Mobile Telecommunication in Nigeria: SMS as a Digital Age, Lingual-cultural Expression (Obafemi Awolowo University Press, Ile-Ife, Nigeria), Computer Mediated Discourse in Africa (Nova Science Publishers, New York, 2012), The Discourse of Digital Civic Engagement: Perspectives from the Developing World (Nova Science Publishers, New York, 2016). He was at different times the editor of Ife Studies in English Language and the coordinator of the Use of English program in his university. Bimbola Idowu-Faith teaches at the English Programme, Bowen University, Iwo, Nigeria. She was a Postdoctoral Fellow of the African Humanities Project (AHP) of the American Council of Learned Societies (ACLS), New York, USA. She conducts her research in stylistics with core interests in digital/literary/multimodal/film texts, humour, (im)politeness, and gender/women. She has published articles and book chapters in both national and international platforms. She is a member of the Poetics and Linguistics Association (PALA, UK) and currently serves as the Ambassador of the Association in Nigeria. Email: faith.idowu@bowen.edu.ng Simeon Ajiboye has a Ph.D. in English (Pragmatics) from the University of Ibadan and now works as a lecturer with Bowen University in the Department of English. He is a fellow of the Alexander von Humboldt Research Fellowship in Germany with the University of Augsburg. His research interest centers on Legal Pragmatics, Pragmatics, Discourse analysis and Peace and Conflict Resolution. He has published in these areas in both national and international journals outfits.

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