Overview

Transferring agricultural technology is a multifaceted process that requires the coordination of various stakeholders, including farmers, extension experts, scientists, and social scientists. Effective communication is a critical component of this process and must be mastered by all actors involved. The book that has been written with this understanding aims to provide assistance to extension scholars, scientists, and field professionals in their efforts to communicate effectively with farmers residing in rural areas.Its important to note that the book is not meant to promote competition or superiority among AI tools or models. Instead, its designed to provide a helpful resource for those working in the field of agricultural extension education. The book is also not based on any specific proprietary models or training data sources, such as academic publications, books, articles, or websites.

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9789391383992

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C. Satapathy, (Retd.): Professor and Dean, Department of Extension, Odisha University of Agriculture and Technology, Bhubaneswar-751003, Odisha, India M.P. Nayak: Joint Director of Extension (Information), in Odisha University of Agriculture and Technology, Bhubaneswar-751003, Odisha, India.

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