Overview

Build an effective and practical marketing technique with this bestselling guide, covering everything from automation and analytics to integration. The training of specialists in the specialties of the economic and merchandising areas should provide for an in-depth study of marketing, that is, obtaining knowledge from several marketing disciplines, in particular, advertising marketing , marketing product policy , marketing pricing policy , etc. In this book, the author teaches us how to work with techniques as separate tools of activity in the field of business. Qualified work with techniques involves firstly familiarization with the existing bank of techniques, secondly, the ability to use the same technique for different specific conditions, and thirdly, the possibility of independent formation of new techniques based on the analysis of advanced practical experience cases in the curriculum.

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