Overview

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Ma�lle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society. Offering an account of the world of tech startups in the United States and Europe, Trampled by Unicorns argues that the causes and consequences of Big Tech's failures originate from four main sources: the Valley's cultural insularity, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track. Gavet formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses--and the steps Western governments are likely to take should tech leaders fail to do so.

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Megan Tusing is an actress, known for The Beginning and the End, The Share, and Odd Jobs. She has a bachelor's degree in theatre from James Madison University in Harrisonburg, Virginia. One of the tech industry's brightest stars, Maelle Gavet has been named a Young Global Leader by the World Economic Forum, one of Fortune's 40 Under 40, and one of the Most Creative People in Business by Fast Company. In addition, she was fifth in Time magazine's list of the Top 25 Female Techpreneurs. After six years as a principal at the Boston Consulting Group she went on to become CEO of OZON.ru, Russia's largest e-commerce site, and executive VP of operations of the Priceline Group, the largest online and travel agency in the world, which includes brands like OpenTable, Kayak, and Booking.com. Most recently Gavet was chief operating officer at real estate platform Compass, valued at over $6 billion. She has spoken regularly at the leading technology industry events, and her writing has appeared in Wired, the Harvard Business Review, the World Economic Forum, Fast Company, and Fortune magazine. Trampled by Unicorns is her first book.

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