Overview

TradeTech in Business is a practical and transformative guide that shows how to integrate emerging technologies-such as artificial intelligence, blockchain, IoT, big data, interfaces, and fintech-to modernize business models and access new global markets. Written by Dr. Juan Carlos Ordóñez and Dr. Fernando de la Peña, this book combines decades of international trade experience with real-world case studies of digital transformation in Latin American enterprises. Through clear methodologies and actionable insights, readers will learn how to reduce costs, enhance traceability, automate critical processes, and use digital platforms to simplify exports. This is not just theory-it's a concrete roadmap for leading the new era of global commerce powered by TradeTech. Aimed at entrepreneurs, business leaders, and foreign trade professionals, this book provides accessible tools to begin or accelerate digital transformation-even with limited budgets-demonstrating that the future of trade is already within reach.

Full Product Details

9798296162809

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available