Overview

Trademark Protection and Enforcement is an authoritative, insiders perspective on best practices for obtaining and protecting trademarks. Featuring partners and chairs from some of the nations leading law firms, these experts guide the reader through the key considerations both in registering a trademark and in dealing with potential infringement. These top lawyers give tips on understanding registration requirements, managing costs for the client, and using trademarks effectively as competitive tools. From negotiating with the infringing party and seeking assistance from government agencies to best practices for litigation and alternative dispute resolution, these authors outline the key steps in responding to potential infringement and discuss strategies for dealing with counterfeiting, domain name disputes, and international enforcement. Additionally, these leaders discuss common client misconceptions as well as recent technological developments that have changed some elements of trademark registration and enforcement. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this ever-evolving field.

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