Toyota Under Fire: Lessons for Turning Crisis Into Opportunity
Author:   Director of the Value Chain Analysis Program and the Japan Management Program Jeffrey K Liker (University of Michigan) ,  Timothy N Ogden
Publisher:   McGraw-Hill
ISBN:  

9781283021784


Pages:   208
Publication Date:   01 January 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Toyota Under Fire: Lessons for Turning Crisis Into Opportunity


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Overview

The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year.Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of why the recall was initiated, what really precipitated the problem, and how Toyota management me the ensuing challenges to come out relatively unscathed-lessons that can be applied to any management crisis in any industry.

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Author:   Director of the Value Chain Analysis Program and the Japan Management Program Jeffrey K Liker (University of Michigan) ,  Timothy N Ogden
Publisher:   McGraw-Hill
Imprint:   McGraw-Hill
ISBN:  

9781283021784


ISBN 10:   1283021781
Pages:   208
Publication Date:   01 January 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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