Towards a Cognitivist Understanding of Communication Design
Author:   Phil Jones (Arts University Bournemouth, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032214153


Pages:   222
Publication Date:   26 December 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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Towards a Cognitivist Understanding of Communication Design


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Full Product Details

Author:   Phil Jones (Arts University Bournemouth, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032214153


ISBN 10:   1032214155
Pages:   222
Publication Date:   26 December 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction Section 1: Communication 1.What designers mean by communication 2. Problems with conventional understanding of communication: The conduit metaphor 3. Towards a cognitive approach to communication design 4. Language and visual language: Grammar and vocabulary Section 2: Design 5. Scoping 6. Ideation 1: Abstraction and schematics 7. Ideation 2: Mapping concepts to physical forms 8. Ideation 3: Conceptual frames 9. Form and meaning: Montage, graphic fusion, and hybridity as strategies to evoke meaning vonstruction 10. Blending webs and multimodal communication 11. Speculative design, UI, AI, and extended cognition

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Author Information

Dr Phil Jones is MA Graphic Design Course Leader at the Arts University Bournemouth.

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