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9781845419233

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Ryan and Zhang’s book offers a contemporary examination of tourist experiences considering recent advances in the neuropsychology field. As well as revisiting factors and classical theories imbuing tourist psychology, they also highlight the complexity and nuances. Indeed, tourists have different roles to play but these must demonstrate responsibility toward environment and society. * Girish Prayag, University of Canterbury, New Zealand * This is a great work of very high academic value in tourism research. The authors have analyzed and researched important concepts and classic theories with a spirit of innovation, diligent summarization, courage to challenge and meticulous thinking. The book greatly expands and enriches the field of global tourism research, reinforcing its theoretical foundation. It reflects the highest level of scholarly inquiry that will promote the further development of academic research into tourism. * Bin (Devin) Zhou, Ningbo University, China *

Ryan and Zhang’s book offers a contemporary examination of tourist experiences considering recent advances in the neuropsychology field. As well as revisiting factors and classical theories imbuing tourist psychology, they also highlight the complexity and nuances. Indeed, tourists have different roles to play but these must demonstrate responsibility toward environment and society. * Girish Prayag, University of Canterbury, New Zealand *

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Chris Ryan is Professor, BUU China-New Zealand Tourism Research Unit, University of Waikato Management School, New Zealand. His research interests include tourist behaviour, intention and perception. Xiaoyu (Nancy) Zhang is an Associate Professor at the College of Tourism, Beijing Union University, China. Her research interests include tourist behaviour, as well as film and literary tourism.

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