Overview

"The country still reaps post-World Cup benefits such as improvements in roads, airports, and safety and security have transformed South Africa into a blue-chip destination. The country welcomed 10.8 million international tourists between May 2016 and May 2017 in 1988, by contrast, the county saw less than 400,000 foreign visitors. Today, tourism is the nation's fastest-growing sector, for the first time in history surpassing mining as the biggest contributor to South Africa's GDP. Cape Town alone drew 1.7 million tourists between July 2016 and June 2017. Tourism boards have also been savvy about targeting new methods and markets. ""It is no longer about the destination or your unique selling points; it is about the story,"" says Du Toit-Helmbold. ""Our story is a complex one and is best told through local people."""

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