Tourism Planning and Destination Marketing

Author:   Mark Anthony Camilleri (University of Malta, Malta)
Publisher:   Emerald Publishing Limited
Edition:   2nd edition
ISBN:  

9781804558898


Pages:   344
Publication Date:   16 January 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Tourism Planning and Destination Marketing


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Full Product Details

Author:   Mark Anthony Camilleri (University of Malta, Malta)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Edition:   2nd edition
Weight:   0.562kg
ISBN:  

9781804558898


ISBN 10:   1804558893
Pages:   344
Publication Date:   16 January 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1. A review of empirical research on Plog’s psychographics in tourism; Oliver Cruz-Milan Chapter 2. The social impacts of tourist seasonality: Theoretical reflections and a case study; José Ramón Cardona and María Dolores Sánchez-Fernández Chapter 3. Short and medium-term effects generated by the Milan Expo event: a micro economic approach; Ruggero Sainaghi and Aurelio G. Mauri Chapter 4. Coopetition networks in tourism destinations: A literature review; Rauno Rusko Chapter 5. The sustainability of food tourism for small enterprises: Conditions, challenges and opportunities; Danilo Brozović, Anna 'D'Auria, Marco Tregua, and Mark Anthony Camilleri Chapter 6. Sustainable tourism development: Insights from South Africa and the continent; Oliver Mtapuri, Joseph Daitai, Mark Anthony Camilleri, and Anna Dluzewska Chapter 7. The impact of COVID-19 on a luxury hotel: A case from Puglia, Italy; Raffaele Campo, Pierfelice Rosato, Mark Anthony Camilleri, Savino Santovito, and Kamel Ben Youssef Chapter 8. Innovative marketing through creative digitalization: Rethinking customer service in the Japanese wellbeing industry; Soniya Billore Chapter 9. Artification of hospitality: Art hotels as the new frontier of sustainable cultural tourism; Ginevra Addis, Serena Nasino, Marta Massi, and Mark Anthony Camilleri Chapter 10. Risks and benefits of social media events strategy; Antonella Monda, Antonio Botti, and Massimiliano Vesci Chapter 11. The transition from a common location to a tourist destination: Attributes and features that attract visitors; Monika Prakash, Mohammed Ashraf, Pinaz Tiwari, and Nimit Chowdhary Chapter 12. Religious tourism: An insight into the Government’s efforts to promote ‘Incredible India’; Hardik Bhadeshiya and Urvashi Prajapati Chapter 13. The destination marketing triangle: A theoretical framework for practitioners; Monika Prakash, Abhisek Porya, Pinaz Tiwari, and Nimit Chowdhary Chapter 14. Smart destination marketing in the digital age; Monika Prakash, Sweety Mishra, Pinaz Tiwari, and Nimit Chowdhary

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Author Information

Mark Anthony Camilleri, Ph.D. (Edinburgh) is an Associate Professor in the Department of Corporate Communication at the University of Malta.

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