Tourism Marketing for Small Businesses
Author:   Steven Pike (Associate Professor, Queensland University of Technology)
Publisher:   Goodfellow Publishers Limited
ISBN:  

9781911396352


Pages:   248
Publication Date:   22 February 2018
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $100.89 Quantity:  
Add to Cart

Share |

Tourism Marketing for Small Businesses


Overview

Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies. Written in an engaging style and structured to follow a 12-13 week semester course Tourism Marketing for Small Businesses enables understanding of formulating, implementing and monitoring a marketing strategy. Each chapter will contain summary review questions and a mini case with discussion question. Accompanying the text are lecturer resources in the form of PowerPoint slides for each chapter, with links to relevant URLs and YouTube clips. A vital text for all tourism and marketing students as well as tourism industry practitioners who have marketing responsibilities.

Full Product Details

Author:   Steven Pike (Associate Professor, Queensland University of Technology)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781911396352


ISBN 10:   1911396358
Pages:   248
Publication Date:   22 February 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Ch 1 Marketing fundamentals; Ch 2 Destination competitiveness; Ch 3 Consumer behaviour; Ch 4 Marketing strategy framework; Ch 5 Marketing research; Ch 6 Service design; Ch 7 Branding and marketing positioning; Ch 8 Pricing, packaging and distribution; Ch 9 Marketing communications; Ch 10 Social media and digital; Ch 11 Public relations and publicity; Ch 12 Visitor relationship management; Ch 13 Networking and collaboration; Ch 14 Marketing performance measurement

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now