Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East
Author:   Eli Avraham ,  Eran Ketter
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2015
ISBN:  

9781137342140


Pages:   193
Publication Date:   26 October 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


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Author:   Eli Avraham ,  Eran Ketter
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2015
Dimensions:   Width: 14.00cm , Height: 1.60cm , Length: 21.60cm
Weight:   0.386kg
ISBN:  

9781137342140


ISBN 10:   1137342145
Pages:   193
Publication Date:   26 October 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: Tourism Marketing for Developing Countries 1 Perceptions, Stereotypes and Media Images of the Developing World 2 Factors Influencing the Media Image of Developing Countries 3 Marketing and Destination Branding 4 Tourism Marketing for Destinations with Negative Images 5 Marketing Middle East Destinations 6 Marketing African Destinations 7 Marketing Asian Destinations 8 Final Observations and Insights References Index                                                                                                   

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Introduction: Tourism Marketing for Developing Countries1 Perceptions, Stereotypes and Media Images of the Developing World 2 Factors Influencing the Media Image of Developing Countries 3 Marketing and Destination Branding 4 Tourism Marketing for Destinations with Negative Images 5 Marketing Middle East Destinations 6 Marketing African Destinations 7 Marketing Asian Destinations 8 Final Observations and Insights ReferencesIndex


Author Information

Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs. Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.

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