Overview

Tourism Enterprise Handbook: Building Sustainable Businesses in Nigeria Tourism in Nigeria is not built only on buildings, rooms, or experiences, but on people, emotion, patience, and the ability to keep going when systems fail. Many tourism businesses collapse because the environment was misunderstood. Power fails. Roads fail. Suppliers fail. Trust is fragile. Tourists arrive stressed long before they show up at your reception desk. Passion alone does not survive these realities. This handbook was written for those who are serious about building tourism businesses that last. Drawing on over fourteen years of hands-on experience working and leading in Nigeria, Bruce Prins combines operational discipline with applied psychology to offer a practical, context-specific guide for hospitality and tourism entrepreneurs. This is not theory. It is a field manual shaped by real decisions, real mistakes, and real recovery. Inside, you will learn how to: Understand why Nigerian and international guests pay for meaning, reassurance, and emotional clarity, not just amenities. Design operations that remain stable in unstable conditions, from preventive maintenance to crisis-ready systems. Navigate the Nigerian reality of infrastructure gaps, regulation, staff psychology, and cultural expectations without burning out or cutting corners. Build trust deliberately in a high-scepticism environment and turn consistency into loyalty. Use practical tools and templates, including cost-control frameworks, experience-design models, and decision maps, to guide daily and strategic choices. Whether you run a hotel, manage a resort, curate experiences, operate tours, host events, or influence tourism policy, this book offers a grounded framework for building businesses that are credible, resilient, and respected. There are no quick wins in this industry. There are institutions built for people to trust, return to, and speak well of.

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