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A.K. Bhatia was a senior official in the Ministry of Tourism, Government of India for more than two decades. As Deputy Director General, he was responsible for the marketing of Indian tourism in different parts of the world. As a field officer, he had several assignments in Indias overseas tourist offices including those at Brussels, Paris and Geneva. He represented the Ministry of Tourism at many international conferences. After obtaining a post-graduate degree from the University of Delhi, he acquired an advanced post-graduate Diploma in Tourism Marketing from the University of Viterbo, Italy. He has written a number of articles in Indian and international tourism journals. His last assignment was as a Director of Education in the Kuoni Academy of Travel, a Swiss multinational enterprise. Prior to this, he had coordinated and taught tourism to graduate and post-graduate students at University of Delhi for several years. Presently he is associated with the Indian Institute of Travel and Tourism Management, Ministry of Tourism and several other institutes imparting training in travel and tourism management.

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