Overview

The book offers a comprehensive collection of case studies, based on the Authors' three-decade experience of academic, professional, and personal domains. It features real-life, successful, and positive impact practices within the tourism sector in Georgia, encompassing human resource management, tourism education at both higher education and vocational levels, national and international tourism projects (CSR) and start-ups. Key cases include event management, marketing and branding of tourism products, SDG practices, popularization of intangible cultural heritage, resorts, and types of community-based, rural, and inclusive tourism, entrepreneurship, and risk management strategies. The book fosters the development of critical thinking, analytical, problem-solving, and decision-making skills, making it a valuable resource for students, scholars, and professionals engaged in tourism studies and practice.

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9786208448813

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