Overview
Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way. The author seeks to demonstrate that the most important distinction that can be drawn between mass cultural and popular culture is its text, i.e. its propaganda. In a popular culture, everyone creates and consumes propaganda, whereas in a mass culture, almost everyone consumes but only a few create it. This book presents a new language of propaganda that makes it possible to draw comparisons between mass and popular cultures. The language is used to observe shifts in propaganda across various social issues - race, religion, sexuality, gender, gun control, the environment, print and broadcast media, new technologies, and politics. It also examines fashion, advertising, sports, and lobbying. Total propaganda is not defined only quantitatively; it mirrors the synergies that have come about in every social and political realm and the energies that these synergies produce. As such, the sum of total propaganda is greater than the sum of its parts.
Full Product Details
Author: Alex S. Edelstein
Publisher: Taylor & Francis Inc
Imprint: Routledge
Dimensions:
Width: 15.20cm
, Height: 2.30cm
, Length: 22.90cm
Weight: 0.840kg
ISBN: 9780805808919
ISBN 10: 0805808914
Pages: 368
Publication Date: 01 May 1997
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
""Total Propaganda offers the reader a nearly total look at U.S. popular culture in the 1990s. Total Propaganda merits the attention of those involved in public relations education."" —Public Relations Review ""...the book makes fascinating reading mainly because of the author's imaginative and thoughtful references to entertainment, media and some critical social issues, and actors....will offer a pleasant challenge to those who are willing to stretch their definitional horizons and share Edelstein's view that propaganda in our time and place is as ubiquitous as culture."" —Journalism & Mass Communication Quarterly USE FIRST THREE TESTIMONIALS ONLY FOR GENERAL CATALOGS... ""A most engaging commentator on public affairs television, Professor Edelstein brings that same quality of mind to the analysis of Total Propaganda."" —Barry Mitzman Director of Public Affairs, KCTS (9), Seattle ""...offers internationalists who are caught up in the old propagandas of war and conflict fresh approaches to new propagandas in modern states."" —Robert L. Stevenson University of North Carolina ""The always inventive author provides a cornucopia of ideas and insights about politics and communication as he deconstructs the old propaganda paradigm and illuminates the new."" —David Paletz Duke University ""Political scientists and Asia specialists will appreciate the creative approach to the analysis of propaganda with respect to trade and politics."" —Alan P.L. Liu California, Santa Barbara ""Total Propaganda is for students and about them. My students are excited about the concept of the new propaganda."" —Diana S. Tillinghast San Jose State University ""The author's distinction between the old and the new propagandas redirects us to old and new forms of media criticism and old and new media effects."" —Steve Chaffee Stanford University ""The conceptual distinction between the old and the new propaganda gives us much to think about and is worthy of empirical exploration."" —Lee B. Becker The Ohio State University ""A fresh, creative, and original look at politics, popular culture, and propaganda. Important reading for the end of this century and the beginning of the next."" —Chuck Whitney University of Texas ""...pushes out the boundaries of the study of propaganda in the popular culture in understandable, creative, and contemporary ways."" —Garth Jowett Houston University ""Total Propaganda offers us a fresh and intriguing mix of the new propaganda, politics, and the media."" —W. Lance Bennett University of Washington
Total Propaganda offers the reader a nearly total look at U.S. popular culture in the 1990s. Total Propaganda merits the attention of those involved in public relations education. -Public Relations Review ...the book makes fascinating reading mainly because of the author's imaginative and thoughtful references to entertainment, media and some critical social issues, and actors....will offer a pleasant challenge to those who are willing to stretch their definitional horizons and share Edelstein's view that propaganda in our time and place is as ubiquitous as culture. -Journalism & Mass Communication Quarterly USE FIRST THREE TESTIMONIALS ONLY FOR GENERAL CATALOGS... A most engaging commentator on public affairs television, Professor Edelstein brings that same quality of mind to the analysis of Total Propaganda. -Barry Mitzman Director of Public Affairs, KCTS (9), Seattle ...offers internationalists who are caught up in the old propagandas of war and conflict fresh approaches to new propagandas in modern states. -Robert L. Stevenson University of North Carolina The always inventive author provides a cornucopia of ideas and insights about politics and communication as he deconstructs the old propaganda paradigm and illuminates the new. -David Paletz Duke University Political scientists and Asia specialists will appreciate the creative approach to the analysis of propaganda with respect to trade and politics. -Alan P.L. Liu California, Santa Barbara Total Propaganda is for students and about them. My students are excited about the concept of the new propaganda. -Diana S. Tillinghast San Jose State University The author's distinction between the old and the new propagandas redirects us to old and new forms of media criticism and old and new media effects. -Steve Chaffee Stanford University The conceptual distinction between the old and the new propaganda gives us much to think about and is worthy of empirical exploration. -Lee B. Becker The Ohio State University A fresh, creative, and original look at politics, popular culture, and propaganda. Important reading for the end of this century and the beginning of the next. -Chuck Whitney University of Texas ...pushes out the boundaries of the study of propaganda in the popular culture in understandable, creative, and contemporary ways. -Garth Jowett Houston University Total Propaganda offers us a fresh and intriguing mix of the new propaganda, politics, and the media. -W. Lance Bennett University of Washington
