Total Competition: Lessons in Strategy from Formula One

Author:   Ross Brawn ,  Adam Parr
Publisher:   Simon & Schuster Ltd
ISBN:  

9781471162381


Pages:   336
Publication Date:   29 June 2017
Format:   Paperback
Availability:   In Print   Availability explained
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Total Competition: Lessons in Strategy from Formula One


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Author:   Ross Brawn ,  Adam Parr
Publisher:   Simon & Schuster Ltd
Imprint:   Simon & Schuster Ltd
Dimensions:   Width: 13.00cm , Height: 0.10cm , Length: 19.80cm
Weight:   0.272kg
ISBN:  

9781471162381


ISBN 10:   1471162389
Pages:   336
Publication Date:   29 June 2017
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

'Frank, fearless and original... I hung on every word' -- Murray Walker 'The closest thing there is to a certificable genius' * Wall Street Journal * 'A must-have insight into the awe-inspiriting career of a true motor racing great'  * Daily Express * 'This is a must-read' * Autosport *


Author Information

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.  Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.   

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