Overview

When President Dwight Eisenhower spoke of waging """"total cold war,"""" he was proposing nothing less than a global, all-embracing battle for hearts and minds. His wide-ranging propaganda campaign challenged world communism at every turn and left a lasting mark on the American psyche. Kenneth Osgood now chronicles the secret psychological warfare programs America developed at the height of the Cold War. These programs - which were often indistinguishable from CIA covert operations - went well beyond campaigns to foment unrest behind the Iron Curtain. The effort was global: U.S. propaganda campaigns targeted virtually every country in the free world. """"Total Cold War"""" also shows that Eisenhower waged his propaganda war not just abroad, but also at home. U.S. psychological warfare programs blurred the lines between foreign and domestic propaganda with campaigns that both targeted the American people and enlisted them as active participants in global contest for public opinion. Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U. S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik. Perhaps most telling, Osgood takes a new look at President Eisenhower's leadership. Believing that psychological warfare was a potent weapon in America's arsenal, Ike appears in these pages not as a disinterested figurehead, as he's often been portrayed, but as an activist president who left a profound mark on national security affairs. Osgood's distinctive interpretation places Cold War propaganda campaigns in the context of an international arena drastically changed by the communications revolution and the age of mass politics and total war. It provides a new perspective on the conduct of public diplomacy, even as Americans today continue to grapple with the challenges of winning other hearts and minds in another global struggle.

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Reviews

An invaluable study of the Eisenhower administration's efforts to win the hearts and minds of humankind during the turbulent decade of the 1950s.

An invaluable study of the Eisenhower administration's efforts to win the hearts and minds of humankind during the turbulent decade of the 1950s. --<b>Melvyn P. Leffler</b>, author of <i>A Preponderance of Power: National Security, the Truman Administration, and the Cold War</i> Sheds new light on Eisenhower's efforts to shape opinions at home as well as abroad, in the free as well as the communist worlds. --<b>Michael J. Hogan</b>, author of <i>A Cross of Iron: Harry S. Truman and the Origins of the National Security State, 1945-1954</i> A highly informative, suavely argued, conscientiously researched, and articulate book. --<b>Stephen J. Whitfield</b>, author of <i>The Culture of the Cold War</i> A superb and convincing book. --<b>Mark Kramer</b>, Director, Cold War Studies Center, Harvard University Osgood's path-breaking book could not be more relevant today. Elegantly written and powerfully argued, it belongs on the shelf of core texts for understanding U.S. foreign relations. --<b>Timothy Naftali</b>, director, Richard Nixon Presidential Library and Museum Absorbing and readable. --<b>Emily Rosenberg</b> in the <i>Bulletin of the Atomic Scientists</i>

Author Information

Kenneth Osgood is assistant professor of history at Florida Atlantic University.

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