Overview

The newest pop culture figures can be found on computer and smartphone screens. YouTube stars appeal to every interest there is, including comedy, makeup, video games, cooking, and music. Some play quirky characters, while others play themselves. Whatever their angle, these modern celebrities have attracted millions of subscribers and loyal followers from around the world. This collection focuses on today's electronic sensations and how they've used YouTube's platform to build entertainment empires, sometimes with the backing of major sponsors. Readers will learn about each star's background, how they rose to the top, and why they continue to catch and keep the attention of viewers from all over the globe. Features include: Sidebars that inform readers of related career options while keeping expectations reasonable. Valuable tips teach readers how to start their own YouTube channel and how to livestream with internet safety in sharp focus.

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9781725348660

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