Too close for comfort?
Author:   Toni Katharina Kopp
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786208453428


Pages:   64
Publication Date:   07 August 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Too close for comfort?


Overview

As plant-based alternatives surge in popularity, marketers face a crucial dilemma: should these products mirror their animal-based counterparts or stand apart? This thought-provoking study dives into how product naming-like ""oat milk"" versus ""oat drink""-influences consumer perception, taste evaluation, and purchase intent. With fresh experimental insights and a sharp focus on real-world branding, this research reveals why the words we choose matter-yet why taste still reigns supreme. A must-read for marketers, food innovators, and anyone curious about the future of what we eat.

Full Product Details

Author:   Toni Katharina Kopp
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.40cm , Length: 22.90cm
Weight:   0.100kg
ISBN:  

9786208453428


ISBN 10:   6208453429
Pages:   64
Publication Date:   07 August 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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