Overview

"Greeting cards today are an extension of the person giving the card, a way to express personal style and taste. This book profiles over 160 beautiful color images of artwork from 52 contemporary greeting card and stationery designers, complete with contact information so you too can enjoy their innovative work firsthand without searching far and wide. Each artist has a unique and modern approach to designing for handwritten correspondence. They are trendsetters in the stationery arena. These designs will truly inspire and delight all who enjoy letter writing and keeps a ""stash"" of greeting cards on hand waiting for the perfect occasion to give them. AUTHOR: Tori Higa holds a degree if Fine Art from Pepperdine University. She has worked as a starving artist, graphic design assistant, and textile designer before finding her niche as an illustrator for stationary products. Her passion for illustration, combined with her desire to do someting creative for a lving, led her to fall in love with the thought of starting her own stationary company. However, the idea of becoming a small business owner was not as easy as to fall in love with as the idea of designing the cards themselves. Reluctantly, Tori learned as much as she could about running a small business in order to turn her dreams of being a self-employed illustrator into a reality. << In January 2004, after hours of research and careful consideration, she launched Tori Higa Stationary. Since then, Tori has enjoyed the rollercoaster of entreprenuership more than she ever though possible. Today her designs can be found in stores across the nation as well as overseas, including some of those favourite shops she used to wander. << 169 colour phots"

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9780764328329

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Tori Higa is an artist who runs her own shop, Tori Higa Stationery, in Torrance, California.

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