Overview

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money. When the Tobacco Institute, the organisation that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives and promotional items were placed on campus in locations such as university stores and the student union.

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a tremendous amount of insight and detail. Highly recommended --Choice.

a tremendous amount of insight and detail. Highly recommended --<i>Choice</i>.

Author Information

Elizabeth Crisp Crawford is an assistant professor in the Communication Department at North Dakota State University in Fargo. Her research focuses on advertising and marketing history and advertising message strategy. Her research has been published in a variety of academic journals including Journalism and Mass Communication Educator, Social Marketing Quarterly, and the Journal of Health and Mass Communication. She lives in Fargo, North Dakota.

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