To Beijing and Beyond: Strategies for Multinational Corporations to Succeed in China

Author:   Saurabh Sharma
Publisher:   Palgrave Macmillan
ISBN:  

9781137286758


Pages:   208
Publication Date:   31 March 2014
Format:   Hardback
Availability:   Not yet available   Availability explained
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To Beijing and Beyond: Strategies for Multinational Corporations to Succeed in China


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Author:   Saurabh Sharma
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Weight:   0.454kg
ISBN:  

9781137286758


ISBN 10:   113728675
Pages:   208
Publication Date:   31 March 2014
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Saurabh Sharma is a Planning Partner at Ogilvy and Mathers, based in Beijing, China and has worked for eleven years in Brand Consulting and Advertising. He has an extensive body of published work about people, culture, society and technology in publications such as The Times of India, China Daily, Business Standard, Ad Age, Campaign, Indian Management, WARC and his blog, www.inquiringeyes.typepad.com. Saurabh is the three time winner of WPP's Atticus Award for original thinking in marketing services, latest being in 2010/2011. He was the youngest and the only advertiser to present at the 2006 WPP Retail Summit in Mumbai and the youngest finalist at the Marketing Research Society of India (MRSI) Annual Summit in 2006. After moving to China in 2007, Saurabh has received top honors for Effectiveness in Advertising in 2008,2009, 2010 and 2011 for the brands that he works on.

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