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Dr Ian Taylor is a world-leading expert on the science of the human mind. He holds the title 'Reader in Motivation Science' at Loughborough University, where he leads a research programme that helps to understand how to improve well-being, motivation and performance in different people, including elite athletes, stroke survivors and schoolchildren. He is a chartered psychologist and associate fellow of the British Psychological Society and a faculty member of the National Institute for Health and Care Research Applied Research Collaboration. Over the last fifteen years, he has written over sixty scientific papers explaining what drives humans and the ingredients for successful living. He has consulted with major international brands and is regularly called upon to speak about his work on national TV, radio, podcasts and science festivals.

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