Overview

Presented in diary form covering 40 years, Time Has Come Today recounts Rhino Records co-founder Harold Bronson’s lifetime of adventures in the world of rock music. These eyewitness accounts of concerts, events, interviews, travels and business meetings with noted hitmakers, from the Monkees to KISS, the Turtles to Ozzy Osbourne, are rich with fascinating detail, packed with dates and behind-the-scene details.

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Before he co-founded Rhino Records – America’s leading reissue label -- and put decades of rock and roll history back into musical circulation, Bronson was just another devoted fan growing up in Southern California in the 1960s. But with boundless enthusiasm, a discerning ear and a near-photographic memory, he channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era’s greats, he launched the Rhino label from the back room of the Los Angeles record store he managed. This is his third book.

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