Overview

Regarding the economic view, budget airline is essential for facilitating world business and tourism, it needs to create jobs and enables the expansion of trade across the global by openingup new market opportunities. It also attracts businesses to locations all over the world, hence satisfying the mobility requirement of a growing portion of the world's population. It also aids in the movement of products and services quickly over long distance facilities economies and social participation by remote communities.(b)From the social perspective, budget airline forms an unique global transport network that links people in different countries safely and efficiently. Air transport is increasingly accessible to a large number of people who can now afford to travel by air for pleasure and its business purpose.(c)Lastly, in terms of the environmental perspective, there is a need for budget airline to minimize or contain the impact in its environment through the continuous improvement of itsfuel consumption, noise reduction and the introduction of new technologies. Budget airline marketing manager can enquire this question to whose company, such as how budget airline can quantify the benefits derived from such investments to do with how to quantify the benefits, so budget airline can be compared to the cost of investments. Through budget airline has be different over the years to value many intangibles, such as corporate social responsibilities. Budget airline marketing manager needs to make choices among several alternatives: it is important to adopt a tool that with allow choices to clearly weigh and distinguish between the options available. So, budget airline marketing manager needs to persuade whose company to believe to maximize the gain, which may be either economic or social and may be beneficial to an individual, a group or society at large, e.g. reducing fuel cost can maximize economic or social benefits for long term. The measurement of benefits from corporate social responsibility policy includes gains from additional income to an increased quality of life or a cleaner environment. On the other hand, the costs are made up of the opportunities forgone, internal and external costs and externalities. For instance, increasing the flying route for budget airline, the noise and air pollution are the externality when the secondary effect could be an increase in the cost operations. In this case, the pollution creates the new cost ( externality).

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