Overview

How identity, access, and attention are transforming the future of corporate branding and investor relations The modern market is no longer defined solely by balance sheets and earnings reports―it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares―they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals. Through vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, Ticker Shock provides a critical framework for understanding and adapting to today's participatory, high-velocity markets where visibility equals value, and trust is earned in real time.

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Katherine Perry is a marketer, financial news host, and strategic advisor whose work sits at the intersection of markets, media, and technology. Throughout her career, she has helped companies--from early stage startups to public enterprises--shape the stories that drive valuation, reputation, and growth. Her perspective is informed by an unusually blended path: operator, storyteller, interviewer, and cultural translator.As a host and contribtuor for SoFi, NYSE, Morning Brew, Stocktwits, and other financial networks, Perry has interviewed more than 100 CEOs, CFOs, founders, and market leaders, giving her a front-row view into how executives communicate under pressure and how narratives form--and fracture--in real time. She is also a frequently cited industry voice, contributing insights to the Wall Street Journal, Bloomberg, Axios, CNN Business, Fortune, Forbes, Morning Brew, Business Insider, IR Magazine, and other nationally recognized outlets.Perry began investing as a teenager, thanks to parents who believed financial literacy was a form of empowerment. That early education and background in journalism shaped her worldview and sparked the central question behind Ticker Shock: what happens when investing becomes accessible to everyone, and the distance between companies and their shareholders collapses? The book weaves together behavioral shifts, market structure, and the evolving craft of corporate storytelling--topics she has explored for years across roles in advertising, media, and financial technology.She is a seasoned speaker and educator, having presented at Money20/20, Advertising Week, Nasdaq, the New York Stock Exchange, FinTech Meetup, Benzinga, and General Assembly, as well as academic institutions including Columbia University, Fordham Law School, UC Berkeley School of Law, Brooklyn Law School, and the University of Missouri-Kansas City. She is recognized for her ability to translate complex market dynamics into clear, actionable frameworks for executives, founders, and financial professionals.A graduate of the University of Notre Dame and originally from Syracuse, New York, Perry has built a career advising founders, public companies, and financial institutions on how to communicate with clarity and credibility in an era defined by scrutiny and speed. She currently serves as chief marketing officer at zerohash, a crypto and stablecoin infrastructure company working with some of the largest financial institutions in the world. She lives in New York City. Marnye Young has an MFA from David Geffen Yale School of Drama and is the recipient of numerous awards, including SOVAS and Earphones. She is a stage, screen, and voice actor and has recorded hundreds of audiobooks. She has done voice-over work for major brands like Microsoft as well as video games. As the mother of identical twin daughters and a mompreneur, Marnye has a unique perspective on what it means to be a working mom. She is best known for her role as Lady Anne in the SAG-AFTRA film Richard III with William Daniels. Marnye is a Jane Austenite and a Shakespeare buff.

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