Overview

Thwarting Green Growth: Perspectives on Barriers to Pro-environmental Behaviors critically examines the often-overlooked obstacles that hinder sustainable consumer actions. While much research has focused on what motivates individuals to engage in environmentally friendly practices, this volume shifts the focus to the psychological, social, economic, and cultural barriers that prevent such behaviors. At a time when environmental concerns are increasingly urgent, understanding why individuals resist sustainable choices is more critical than ever. This book not only contributes to the growing field of sustainable marketing and consumer research but also offers actionable insights for driving meaningful change. For businesses, it highlights ways to design campaigns and corporate initiatives that align with environmental values while acknowledging consumer hesitations. For policymakers, it provides guidance on structuring public policies and educational programs that facilitate sustainable decision-making. Thwarting Green Growth serves as both an academic resource and a call to action, offering fresh perspectives on overcoming the barriers to environmental progress. By addressing these challenges, the book provides a vital resource for academics, marketers, businesses, and policymakers seeking to develop effective strategies that promote sustainability. Through a multidisciplinary approach, it brings together empirical research, theoretical discussions, and case studies to offer a comprehensive exploration of the complexities surrounding green consumer behavior.

Full Product Details

Author:   Muhammed Sajid (Birla Institute of Technology and Science, Pilani, India) ,  Myriam Ertz (University of Quebec at Chicoutimi, Canada) ,  Shouheng Sun (University of Science and Technology Beijing, China) ,  Mohammed Zedan Salem (University College of Applied Sciences, Palestine)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.446kg
ISBN:  

9781837088454

ISBN 10:   1837088454
Pages:   256
Publication Date:   10 November 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. Pro-Environmental Behaviors: Types, Theories and Major Research Gaps; Harshika Sondhi, Kourosh Esfandiar, and Midhun V Chapter 2. Can Political Preferences Thwart Voluntary Pro-Environmental Behaviorr?; Marie Briguglio and Jonathan Spiteri Chapter 3. From Budgets to Behavior: Understanding Financial Hindrances to Sustainable Consumer Choices; Aamir Ahmad Teeli, Saima Nazir, and Firdous Ahmad Malik Chapter 4. Leveraging Self-Regulation to Effectively Address the Environmental Attitude-Behavior Gap; Luca Simione, Serena L. Colombo, Salvatore G. Chiarella, and Antonino Raffone Chapter 5. Greenwashing Experience as a Barrier to Pro-Environmental Behaviors; Ayyoob A and Aparna Sajeev Chapter 6. Barriers to Consumer Choices for Circular Economy Dimensions in European Markets: An Experimental, Cross-Cultural Approach; Orit Rotem-Mindali, Marie Briguglio, Anat Tchetchik, and Dan Kauffman Chapter 7. Do Excuses Matter? Dispositions, Justifications and Pro-Environmental Behaviorr; Mark Cleveland, Rabiya Siddiqi, and Claudia Dargis Chapter 8. The Sacredness of Food as an Antecedent of Food Waste Sensitivity in Morocco: Implications for Pro-Environmental Behaviors; Oussama Lokhili and Soumaya Elhassouni Chapter 9. The Dual Faces of Active Tourism: Leisure Enhancement and Environmental Dilemmas; Jairo León-Quismondo Chapter 10. Eco-Labels Foster Pro-Environmental Behavior: Understanding the Nexus Between Eco-Labels and Pro-Environmental Behavior; Norazah Mohd Suki and Idrees Waris Chapter 11. Gamified Mobile Apps as a Catalyst for Pro-environmental Behavior Change: Proposal of a Model; Anoop George, Sebastian Joy Panattil, and Manu Melwin Joy Chapter 12. The Integration of Stakeholders into Participatory Governance and the Achievement of the Sustainable Development Goals: A Case Study of Algarrobo City Council (2019-2022); Nicolás Liarte-Vejrup, María José Carignano, Alejandro Alvarez-Nobell, and Guillermo Bermúdez González Chapter 13. The Influence of Social Media Engagement on Food Charities: Insights from Four Food Charities in Melbourne Amidst Food Wastage; Chamila Perera, Chandana Hewege, and Shehryar Hassan Chapter 14. AI’s Eco Edge: Smart Solutions for Sustainable Shifts!; Meera Peethambaran, Mohammad Faraz Naim, Monu Singh, and Muhammed Sajid

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Author Information

Muhammed Sajid serves as an Assistant Professor in the Department of Economics and Finance at Birla Institute of Technology and Science, Pilani, Hyderabad Campus, India. Myriam Ertz is a Full Professor in marketing at the University of Quebec at Chicoutimi, Canada, Chair in Technology sustainability and society, and Head of LaboNFC (Research Laboratory on New Forms of Consumption). Shouheng Sun is an Associate Professor at the University of Science and Technology Beijing (USTB), China. Mohammed Zedan Salem is a Professor of Marketing at University College of Applied Sciences, Palestine.

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