Overview

Thrive is a practical, actionable guide for leaders who want to shape, embed, and sustain a high-performance culture, one that fuels engagement, drives strategic success, and enables sustainable growth. Are you sure the culture you intend is the culture your people actually experience? As a senior leader, you get the culture you deserve. An unseen culture gap can quietly undermine strategy, performance, and trust. Culture isn't a side project or abstract concept, it's the foundation of everything your organisation does. It drives behaviour, shapes decisions, and ultimately determines outcomes. Yet embedding a culture that truly reflects a leader's chosen values and vision can be a complex and ongoing challenge. In Thrive, I draw on years of leadership experience and original research to provide clear insights, actionable strategies, and a fresh approach to measuring cultural permeation, giving leaders greater visibility and real-time data to inform meaningful action. Whether you're a seasoned executive, an emerging leader, or someone seeking to influence culture at any level, Thrive offers strategic thinking, guided reflections, and practical steps to build a culture that delivers and endures.

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9781836153658

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Kevin Croker has over 20 years of senior leadership experience, leading culture change, growth strategies, acquisitions, and divestitures across global organisations. His career has taken him across Europe, the USA, Asia, Africa, and the Middle East, providing deep, practical insights into leadership and organisational culture. A former Senior Lecturer and Executive MBA Course Director, Kevin completed a PhD focused on organisational culture permeation and its impact on performance. Today, he shares his expertise as a keynote speaker and consultant, specialising in cultural leadership and assessment. He is passionate about helping organisations build resilient, high-performing cultures that thrive in a rapidly evolving world.

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