Overview

Karan Jaani, the brand manager of a beverage company, is sacked. Rishi Verma, an entrepreneur, shuts down his ailing tech business. Vidu Nandi, an unhappy sales executive, quits his job. What do they have in common? A beverage brand, just as deserving of a second shot at success as they are, which unites them in their quest for business glory in the face of seemingly impossible odds. With the help of three bright and charming women -- a resourceful hotel manager, an America-returned salsa instructor, and an aspiring Bollywood actress -- the three marketeers will have to make the most of the available resources and navigate their way around those looking to remove them from their turf. It won't be easy, but it's their only chance at making it big in the world of business.

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Ajeet Sharma, the author of this book, is a marketing expert, a business school professor, and a keen follower of trends and action in the business world. He holds a PhD in Marketing and a Post Graduate Diploma in Business Management. In his career, spann

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