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OverviewFull Product DetailsAuthor: Sharon Beder , Wendy Varney , Richard GosdenPublisher: Pluto Press Imprint: Pluto Press Dimensions: Width: 15.00cm , Height: 2.30cm , Length: 23.00cm Weight: 0.581kg ISBN: 9780745329161ISBN 10: 0745329160 Pages: 320 Publication Date: 20 May 2009 Audience: General/trade , General , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction 1. Turning Children into Consumers 2. Turning Play into Business 3. Branding Childish Identities 4. Teaching Consumer Values 5. Turning Schools into Businesses 6. Making Schools Accountable 7. Business Campaigns 8. Made to Order 9. Dumbing Down Future Citizens 10. Teaching Corporate Values 11. Privatising Schools 12. Turning Schools into Markets 13. Privatisation Proponents 14. Controlling Wayward Children Conclusion NotesReviewsThis Little Kiddie Went to Market is a chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet. -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity Outstanding. ... This is such an important book that I would put it on every school curriculum. -- John Pilger Beder's analysis is comprehensive, steely and clinical. -- Harold Pinter 'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity 'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger 'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter Author InformationSharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009). Dr Wendy Varney is an honorary fellow at the University of New South Wales. She is the author of This Little Kiddy Went to Market (Pluto, 2009). Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of This Little Kiddy Went to Market (Pluto, 2009). Tab Content 6Author Website:Countries AvailableAll regions |