This Little Kiddy Went to Market: The Corporate Capture of Childhood

Author:   Sharon Beder ,  Wendy Varney ,  Richard Gosden
Publisher:   Pluto Press
ISBN:  

9780745329161


Pages:   320
Publication Date:   20 May 2009
Format:   Hardback
Availability:   In Print   Availability explained
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This Little Kiddy Went to Market: The Corporate Capture of Childhood


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Full Product Details

Author:   Sharon Beder ,  Wendy Varney ,  Richard Gosden
Publisher:   Pluto Press
Imprint:   Pluto Press
Dimensions:   Width: 15.00cm , Height: 2.30cm , Length: 23.00cm
Weight:   0.581kg
ISBN:  

9780745329161


ISBN 10:   0745329160
Pages:   320
Publication Date:   20 May 2009
Audience:   General/trade ,  General ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. Turning Children into Consumers 2. Turning Play into Business 3. Branding Childish Identities 4. Teaching Consumer Values 5. Turning Schools into Businesses 6. Making Schools Accountable 7. Business Campaigns 8. Made to Order 9. Dumbing Down Future Citizens 10. Teaching Corporate Values 11. Privatising Schools 12. Turning Schools into Markets 13. Privatisation Proponents 14. Controlling Wayward Children Conclusion Notes

Reviews

This Little Kiddie Went to Market is a chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet. -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity Outstanding. ... This is such an important book that I would put it on every school curriculum. -- John Pilger Beder's analysis is comprehensive, steely and clinical. -- Harold Pinter


'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity 'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger 'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter


Author Information

Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009). Dr Wendy Varney is an honorary fellow at the University of New South Wales. She is the author of This Little Kiddy Went to Market (Pluto, 2009). Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of This Little Kiddy Went to Market (Pluto, 2009).

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