Overview

Customers buy. Fans buy in. Learn how organizational leaders can use existing resources to build a culture of fans who are intensely loyal to their brand and are willing to talk about it. It's about exponentially expanding reach and ultimately creating new revenue streams by authentically interacting with your fanbase. Instinctively communicating in the current digital landscape will enable people to not just hear but listen and respond. Think Like a Fan provides you with everything you need to know about transforming customers into die-hard fans for life.

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9781612061047

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Lee M.J. Elias's credentials are rooted in sports, marketing and management. His diverse experience includes having worked with organizations such as the NHL, NBC, Hearst Media, A&E, Madison Square Garden among several other professional and collegiate sports organizations. In addition to being an author, Lee is also a Player Development Coach and Operations and Content Director with Peterborough Phantoms Ice Hockey and partial business owner of HockeyWrapAround.com. Lee currently lives in the United Kingdom with his wife Janet, son Logan and their three pets. Stacy Rosales Granara's career includes over a decade working with national brands. Her work spans events, sales, marketing, project management, people management, training, development, and personal coaching. She is inspired by those around her trailblazing the pursuit of happiness and success. Her personal passions include laughs & conversations with her family and friends, food, nutrition, yoga, sports, and travel.

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